In an era of amazing technological advances, the tools that help us manage the most important aspects of our lives—our personal relationships—have fallen far behind. The Internet and social media have given us powerful new ways to connect, but the essential technologies that support meaningful connections are outdated. Despite their significant impact on our interactions and relationships, these tools remain “good enough” for most, even though they’re far from ideal.

When Marissa began exploring ideas for a new company, these were the questions that came into focus. Why are tools for organizing our lives still so fragmented and time-consuming? Why do everyday social tasks—like planning gatherings, sharing memories, and staying connected—often add friction instead of reducing it? Why aren’t artificial intelligence and other new technologies being used to reimagine these tasks that shape our daily lives?

Sunshine was founded to solve these “mundane” problems. While social platforms have mastered sharing at scale, no one has fully addressed the challenge of helping people create, share, and celebrate moments with the right people at the right time. Sunshine’s mission is to build products that save you time, improve your day, and make it easier to be more thoughtful.